Honestly you cannot believe, Today pretty much entire world is on a mobile device. The world of mobile marketing has saw incredible achievement in the recent years. According to Mobile Marketing Magazine, mobile advertising grew at a rate six time faster than that of desktop marketing.
The way mobile devices like smart phones and tablets are replacing desktop’s, Mobile devices are becoming more important for businesses and they are finding new ways to reach their audience. Mobile is becoming a more and more important and businesses have to adapt to that market place. Businesses need to direct their focus on mobile marketing in order to stand out from the competition and achieve something.
Why do You Need It
- Connect with customers– Building relationships with your customers is essential for long term success. Generally people are very attached to their smartphones, which means user will get the message as soon as it is sent resulting in direct connection with user. Thus, mobile marketing lets you take relationship upto a level and keep them.
- High Exposure – If you got a message on your mobile right now, your will read it, so would your customer. About 90% of text messages are read within 3-4 minutes of being received. Mobile marketing also increases your reach to your customers, thus increasing exposure.
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Increase in revenue– The use of mobile devices to search for information in the internet has incredibly increased. People prefer businesses with a mobile friendly sites instead of those without mobile friendly sites. Mobile marketing allows you to build mobile presence for your business along with giving a boost to your business.
- Mass Communication– Since many people own a smartphone than a desktop or laptop, mobile marketing helps reach a far better and diverse audience. Mobile Marketing also gives businesses the advantage of Geo location and sending location specific messages to customers using GPS technology.
- Instant access – Mobile Marketing Allows businesses to interact directly with their users on their mobile phones. This also allows for personalized interaction. Using mobile marketing businesses can have direct interactions with customers and also get instant feed back from them.
- Tracking– The beauty of Mobile Marketing is that User’s response can be tracked. Marketers are able to receive instant feedback from their customers and analyze it. This helps them in understanding user behavior thus making further improvements.
Wrapping Up
Mobile marketing is the big thing. Businesses are taking advantage of it to the maximum possible extent possible. With the increasing use of mobile phones, It is necessary for every business out there to make proper use of it and build their mobile presence and achieve higher profits.
Mobile Marketing 